
Mobile App Redesign
Lanes
Services
- UX & UI Design
- Prototypes
- Design System
Team
- Ryan Pinkney (Founder)
Platform
Mobile App
The Brief
Lanes is a logistics platform connecting truck drivers with freight brokers, think Uber but for truckers picking up loads. I worked with the founder to develop a design concept that would improve the overall user experience and modernize the brand. My goal was to redesign the experience with UX principles in mind, propose a new brand identity, and deliver a concept that felt polished and production-ready.
The Brand
The design direction was inspired by Airbnb, clean, approachable, and easy to navigate. The goal was to move away from the heavy, industrial feel that logistics apps often default to and instead create something that felt intuitive and trustworthy for everyday users.
Project Gallery
Before & After
Homepage Design
Before
After
Product Pages
Before
After
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